Mobile apps are increasingly popular during everyday activities.
The two most popular app stores, Google Play and Apple’s App Store, have 2.8 and 2.2 million available apps respectively.
Online dating has been a pretty active scene since the very early days of the internet.
Sites like and e Harmony have been using the magic of modern technology for years to match up singles, but the game was taken to a whole new level with the advent of the mobile app.
Mobile internet usage has worked its way into the daily life of smartphone and tablet users, enabling consumers to access and share information on the go.
Mobile internet shows promising projections for the next future, as global mobile data traffic is expected to increase nearly a sevenfold between 20.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.While the term has several meanings, the most frequent usage refers to two or more people exploring whether they are romantically or sexually compatible by participating in dates with the other.Dating is a stage of romantic or sexual relationships in humans whereby two or more people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.It can be a form of courtship that consists of social activities done by the couple.These people will have dates on a regular basis, and they may or may not be having sexual relations.This period of courtship is sometimes seen as a precursor to engagement or marriage.As of February 2017, mobile devices accounted for 49.74 percent of web page views worldwide, with mobile first markets such as Asia and Africa leading the pack.Nigeria registered the highest rate of internet traffic coming from mobile devices; India, South Africa, Indonesia, and Thailand follow.With the large volume of apps available for consumers, marketers started to focus on mobile app retention other than acquisition.In 2016, about 23 of users abandoned an app after a single use, 27 percent users stopped using an app after two to five times, and 38 percent used the app more than 11 times before stop using the app.