"Facebook has created a shift from online dating to social dating," said online dating expert Julie Spira.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.If you're of the belief that the best matches stem from personal recommendations, dating sites that allow users to play cupid and essentially become personal matchmakers for their friends may be a new way to meet someone new. Imagine if you could get the same experience of a cocktail party — and all the potential date option, but online.And if you look at these new players, they're taking advantage of the fact that they have this fabulous universe of people." Facebook revolutionized the web by replacing screen names with real names, and now online dating startups are following suit with features that eliminate anonymity.The creators of these sites say this shift will help keep users honest and accountable for their actions, which in turn should help people find better matches, lessen the stigma attached to many matchmaker sites, and make online dating feel more like offline dating.But recent research suggests that their love-engineering is about as foolproof as flirting with random people at a bar, and a new breed of dating sites are using social networks, rather than science, to help singles find romance.Online dating services such as the and are looping singles' friends into the matchmaking process in an effort to connect people to each other's acquaintances and keep suitors from weaving the kind of elaborate fictions that characterize many profiles on traditional dating sites."You can't put up a fake picture and misrepresent yourself on Facebook when you have 600 friends," said founder Justin Krause."This is a better system because it cuts through the crap. You can tell whether someone is legit." Traditional online matchmakers have served up a courtship process that looks a lot like online shopping: Users browse photos hoping to find something (or someone) they like, then choose a product (or person) to engage with offline.Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.We wish sites would be more transparent about their fees.