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If you are, make sure to watch your renewal dates if you decide to cancel.

Most online dating companies let you to browse the site—or parts of it—for a specified period for free. Personals, for example, offers seven free days on any plan; Lavalife says it’s free to join, search, reply, and “flirt.” has a widely-advertised six month guarantee.

100% Free Dating Sites and Division by Zero: For simplicity, we arbitrarily set the people/dollar value of 100% free dating sites to the total number of people/month (since that is the most people you will get out of the site regardless of how little you pay). The birth of this site was fueled primarily by red wine, single malt scotch, loud music and copious amounts of caffeine.

Mathematicians may argue that the value should be “infinite” (and they would probably be right). By the time we realized the sheer “groanerosity” of that particular pun, it was too late.

Young, successful professionals may be tempted to tackle online dating with as much attention to detail as they've tackled their careers.

In the fourth quarter of 2015, paid search spend in the dating category averaged .3 million per month, an 11% increase over the .8 million monthly average for the preceding 9 months of the year.

For reference, the last column shows actual people per month.In addition we had two people, male and female, create profiles and write their own reviews for our "He Said/She Said" recommendations.These reviews offer a more personal take on the matches and the matchmaking process.And some sites, like Plentyof and Ok Cupid, offer basic membership for free.But most subscription sites automatically renew until the customer cancels, and those fees can add up.For comparison, the second ranked advertiser, the reviews site Top10Best Dating Sites.com, spent nearly .6 million and generated just around 1.2 million clicks at an average CPC of .81.However, it may be more instructive to consider Match.com’s results in comparison with those of other dating brands in the ranking. “Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.Indeed, for online purveyors of love, business is booming.While people used to meet mostly through friends, says Reuben J.

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